September 22nd, 2014

What is multichannel communications?

Multichannel Communication

The difference between multichannel and omnichannel communications

Over two billion people are now connected to the Internet. They are well informed, connected and constantly ”on the move”. These people are active across many channels. They read their physical mail, log onto their emails, check their text messages, “like” social media and blog posts, share videos and visit websites, wikis and web portals.
In this digital age customers have a world of choice and are free to choose to engage with companies that understand their individual needs and preferences. This means that enterprises that are capable of engaging with customers across both digital and print channels will be able to build their business and increase market share...